This is a 186 page reference book I co-authored with another collector, and was published in 2004. It took me around 10 years of research to piece together, as there was literally nothing about these premiums recorded when I started to collect them. Sanitarum and Kelloggs were kind enough to get on board to help with printing costs etc, plus some of their staff ended up buying a few copies - no doubt the book brought back some memories! The book was very much a labour of love, and has now completely sold out. If you have any questions about cereal toys issued in New Zealand, feel free to contact me.